Edwin Locke is the Dean’s Professor of Motivation and Leadership Emeritus at the University of Maryland. He has published over 300 chapters and articles in professional journals on topics such as motivation, job satisfaction, incentives and the philosophy of science. He is internationally known for his research on goal-setting.
Goals are critical in helping us create change in our lives, and yet most people struggle to stick with the goals they set. In this conversation, you’ll hear Ed explain the importance of setting goals and what his 35 years of research has discovered about setting effective goals and why SMART goals may not be as smart as you thought they were.
Connect with Edwin Locke:
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Special thanks to Ed for joining me this week. Until next time, take care!